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Thursday, November 26, 2009

& Please remember to log in to find out your seat number =]

Business Statistics
Lec 1-6

Please do marketing segmentation, target positioning for marketing tutorial by next week as this topic will be tested in the mid semester exam.

Please pay $4 per person for the BBQ, Collection of money will start on monday.
http://www.bbqwholesale.com/package-detail.php?id=6

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10:25 PM By bsg1B23
Wednesday, November 25, 2009


Marketing Information:
30/11 Test Revision
07/12 Mid Sem Test
28/12 Interim Report [Up to product]
25/01 Submit Report +Price +Promotion +Recommendation +Conclusion

BBQ Confirmed on 21/12/2009 Please pay $7 per person.
Park Name:East Coast Park
Area Code: C
Pit No. 18
Type 6M
Price 20.00


Note: Please Complete MyAccountingLab and POM quiz by this friday.

off note: there is no school on friday :]

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1:03 AM By bsg1B23
Friday, November 20, 2009
Microeconomics Article
Newspaper article topics
  1. Demand and supply [2 topics]
  2. Elasticity[people's reaction to price change]
  3. Markets in Action [3 topics:price floor, price ceiling and sales tax example:cigaratte tax and alcohol tax]
  4. Do not do Utitility
  5. Do not do Output
  6. Perfect Competition[goods are homo example:corn and rice market]
  7. Monopolistic Competition [Read Sundaytimes for clothes,shoes or restaurants and Press releases for nike,adidas]
  8. Monopoly [single firm example EPL rights,Iphone subscription]
  9. Externalities[pollution]
  10. Labour Market [Minimum wage or training programmes for low skilled workers]

Fast Food Restaurants
6-7 Pages with double spacing
1) Background <3/4>
No./Types of firms/outlets: BK,Mac,MOS,LJS,KFC,CarlsJr,Popeye
Types of products sold: Beef burger, Chicken, Fries, colescaw
Distinguish between the products sold.

2)Demand[pick 2-3 determinants & explain]
Income Compare CarlsJr vs Mac's Big MAC
As income increases, demand for CarlsJr increases while demand for Mac's Big Mac decreases
As income increases, demand for Fast food decreases

Prices of related goods
If Mac increase prices of French Fries, demand for BK's fries will increase

3) Supply [pick 1-2 determinants]
Production cost eg: Price of potatoe increases hence supply of french fries decreases

4)Elasticity [Do on prices and either cross or income]
Price Elasticity
Closeness of Subtitudes
Demand for Mac's fries is price elastic because many subtitudes availiable:KFC,LJS all sell fries.
Demand for KFC chicken is price ? because less subtitudes

Proportion of Income
Compare adults[inelastic] vs students[more elastic]
Fast food vs western restaurants

Cross Income
Compare fast food restaurants vs restaurants -> Ei[fastfood <0]
Exy>0
Burgers &fries Exy <0>EI [restaurants > 0]

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7:46 PM By bsg1B23
Wednesday, November 18, 2009
The Business Stats test on this friday will be lect frm 1 to 3.. but chapters are 1-4

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8:06 PM By bsg1B23
Tuesday, November 17, 2009
BBQ Tentatively on 21 December 2009 Monday

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8:51 PM By bsg1B23
Monday, November 16, 2009
Hello all, please note that there is no marketing lectures or tutorial this week :]

There is a 10% Business Statistics test this week!

POM Tutorial for this friday 20 n0vember 2009 is changed to 4pm instead of 11am at the same venue!

On 23 November there is POM Make up tutorial for Hari Raya at 5pm and Business Stats at 2pm!

Thank you benjamin for remining Jane..=] This thursday 19 November is our streaming results which will be released at 10am

Off note: Thank you all for helping out at CCN day, your help is truly appreciated [:

here's a nice song by nico :]
Tokio Hotel - Automatic

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7:10 PM By bsg1B23
Tuesday, November 10, 2009
The Details for POM


Note for yesterday's blackout pom lecture theres a make up lec for pom on sat at lt 17 at 10am-12pm


There will be no marketing lecture next week.


Please remember to do myaccountinglab homework for BA2!

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8:06 PM By bsg1B23
Sunday, November 8, 2009
Make Up Statistics Day for Holiday is on 23 Nov instead of 27 Nov Mon from 2PM to 4PM at BS26-04-39. Remember to prepare your tutorial.

Bus Stats Open Book Test on 5 Nov from Lec 1 to 4. Pleae bring calculator.

POM Lesson on CCN Day as per normal. Only lesson after 12pm will be cancelled.


Make Up Statistics Day for CCN Day is on 9 Nov Monn from 2PM to 4PM at BS26-04-39. Remember to prepare your tutorial.

POM Make Up for surgery is on 20 Nov Friday from 4pm instead of 11am.

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9:57 PM By bsg1B23
Wednesday, November 4, 2009
Marketing lecture 3 for Marketing Environment.
The below portion is not found in your lecture notes...

Purpose of Market Environmental Analysis
`Assess market potential across Asian markets and cities in order to select for market entry and development.
`Identify similarities and differences across Asian economy market.
`Make decisions on standarization or adaptation of marketing mix programs to be used in different Asian Markets


Standardization -> Familiarization/recognition -> memory -> trigger value

value is the keyword: is the object/service worth the money?

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8:14 PM By bsg1B23
Submission of POM part 1,2,3 on this friday

Marketing submission of introduction too

Course selection on 10 Nov!

Do remember to log into your account at myaccountinglab


please keep dec 15 free for bbq =]

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12:52 AM By bsg1B23
Tuesday, November 3, 2009
POM Groupings

Group 1:

- Jemaine
- Hang Tong
- Nico
- Odelia
- Jia Jun
- Darren


Group 2:

- Clive
- Helmi
- Mankirat
- Amanda
- Shahida

- Ying Jia


Group 3:

- Ai Ling
- Shu Ying
- Valerie
- Fatimah

- Yu Wen
- Darilyn


Group 4:
- Jane
- Shi Lin
- Benjamin
- Aybel
- Yvonne
- Qu Xin


Marketing

Groupings

Group 1:

- Jemaine
- Hang Tong
- Nico
- Odelia
- Jia Jun
- Darren


Group 2:

- Clive
- Helmi
- Mankirat
- Amanda
- Shahida
- Fatimah



Group 3:

- Ai Ling
- Shu Ying

- Ying Jia

- Yu Wen
- Benjamin
- Yvonne


Group 4:
- Jane
- Shi Lin
- Darilyn
- Aybel
- Valerie
- Qu Xin


Off note: There's a blood donation drive coming up soon :]

Organized by ASC

Date: 10th, 11th & 12th November 2009
Time: 11am- 5pm everyday
Venue: Auditorium Foyer

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9:42 AM By bsg1B23